Life is a maze
In which we take the wrong turning
Before we have learned to walk
If you want to lose weight, tone up your body and get slim; If you want to watch the pounds drop away and have more. Energy and vitality than you have ever had before; if you want a simple way to get fit for your life-then Walk Slim is for you.
Easier than jogging, swimming or dance aerobics, man-kind’s simplest way of getting around is quickly becoming the easiest and most effective way for most people to lose weight and get fit. Almost a ‘forgotten art’, walking is fast becoming the exercise of the 90s – and anyone can do it, young and old.
During the past ten years walking has been at the forefront of a fitness revolution that has swept America. It has become known as ‘the quiet revolution’. Walking for fitness or ‘fitness walking’ has Now replaced jogging and is the most widely practiced aeries used by more than 70 million Americans to get fit, stay slim and beat stress.
Suddenly, fitness walking is the most popular and fashion-able exercise to be seen doing. Cher, Arnold Schwarzenegger and even ‘go for the burn queen’ Jane Fonda are all fitness walkers.
Experts are now beginning to caution against the effects that jogging has on the body. ‘You can’t use running as a life=time exercise. The body was built for running,’ says Gary Yanker, a walking expert. Biomechanical studies show that your feet pound the ground with 3-4 times your body weight when jogging compared with only 1-1.5 times your body weight when you walk. This makes walking a safe and almost injury-free aerobic exercise for people of all ages.
According to the World Health Organization, ‘A walker loses weight, lowers cholesterol, reduces condition associated with hypertension, slows ageing and the balance, strengthens bones and increases stamina.
The founding father oh the medical profession, Hippocrates, said that walking is the best medicine. Now, 2500 years later, fitness walking is a ‘best exercise’ recommended in more than 40 medical studies by exercise physiologists, biomechanical experts, cardiologists, chest experts, obesity experts and stress experts.
The message is simple: fitness walking-brisk aerobic walking- is the easiest, cheapest and most accessible way for most people to get fit for life. There is nothing difficult or faddish about walking, so it appeals to people of all ages. It keeps you slim, it helps beat stress- and it’s fun.
You may have tried other fitness and weight loss routines and failed, but this time you are going to succeed. This time you’re going to watch the pounds fall away forever. This time you are going to be a winner.
Tired of diet and exercise fads that don’t work? Well, say goodbye to failure and hello to sweet, glorious success. The Walk Slim Diet plan will shift those unwanted pounds, tone and trim you. It will give you more energy and vitality than you’ve ever had. It’s easy and it works. No matter how much weight you want to lose, walking and The Walk Slim Diet will work for you.
Because walking works wonders.
Fitness-It’s Got to be Fun
We must walk before we run
GEROGE BORROW
In June 1992 the National Fitness Survey was published by the British Health Education Authority. The survey was carried out to assist the UK Government in developing policies and targets for increasing the activity and fitness of the population and to increase individual awareness of the benefits of ‘active living’. The survey confirmed that the British are get-ting fatter, lazier and unhealthier:
• 48 per cent of men 40 per cent of women are over-weight
• Nearly one third of men and two thirds of women find it difficult to walk at
3 mph up a gentle 1 in 20 slope without suffering breathlessness and fatigue
• For many women aged between 55a and 64, walking on level ground form longer
than a few minutes is circulatory diseases related to lack of exercise
• Some 70-year-old men are fitter than their 17-year-old granddaughters
The British are spending more time in their armchairs than exercising (other surveys show that some people are spending as much as 25 hours a week watching TV). Although 80 per cent of British people express a strong belief in the value of exercise, only a minority do anything about it.
‘Modern living has taken much of the energy out of our lives and we need to find ways of putting it back,’ said Dr Jacky Chambers, director of public health at the Health Education Authority.
And one of the key messages of the survey was for people to ‘take longer walks more often and more briskly’
Several studies worldwide show that least active among us are twice as likely to have a heart attack as the most active.
In the USA, a sedentary lifestyle is now considered so bad for you that the American Heart Association now lists it as a major ‘risk factor’ on a par with high blood cholesterol, high blood pressure and cigarette smoking. And the exercise most recommended to get fit, lose weight and reduce the factors that contribute to heart disease is brisk walking.
If exercise is so important in controlling our weight and in maintaining fitness and health, why is it so few people succeed in keeping it up? After all, the Fitness Survey found that 80 per cent of people expressed a strong belief in the value of exercise to health and fitness.
Before we answer that, we would like to remind you of a well-known story. Do you remember those wonderful children’s classics, Alice in Wonderland and through the looking Glass? Do you remember the bit when the Red Queen seized Alice by the hand and dragged her faster and faster through the countryside, but no matter how fast they ran, they always stayed in the same place, and Alice saying: ‘It takes all the running you can do to keep in the same place’?
A familiar story - yes?
For many of us, exercise is a bit like this. No matter how much we exercise we never seem to make any progress. It’s the yo-yo fitness syndrome: you yo-yo up and down between one exercise routine and another trying to find one that works for you and that can keep up.
Unfortunately, the statistic speak for themselves: 25 per cent of people starting out on fitness programmes today will give them up within a week; 60 per cent of those starting our on jogging programmes today will drop out or burn our within three months. Yet many of those same people will be back at it within a few months and they will be trying exercise bikes, aerobics, swimming, rowing, skipping and so on. Like yo-yo dieters, they will yo-yo up and down from one activity to another and each time they will fail.
Why? Because they’re not having any fun.
Five years ago we weren’t having any fun! When it came to exercise that is.
WALKING is a natural, healthy expression of the human body.
1. You body is built for walking- it’s ultimate exercise machine. Walking helps you restore rhythm and balance to your life: it makes you fit, healthy and wholie.
2. WALKING is easy, safe and inexpensive. Walking really can’t be easier to do – after all, you’ve been doing it since you were a year old. And it’s safe and almost injury-free. All you need is a pair of comfortable walking shoes.
3. WALKING is aerobic. It is the easiest aerobic exercise and will give you all the aerobic benefits of jogging, swimming, aerobic and more extreme exercises- stamina, endurance and cardiovascular fitness.
4. WALKING is the perfect exercise for weight loss. It is the best way to burn calories and increase your body’s ability to burn fat. It allows you to work – out longer and burn more total calories than if you were working out too hard with more extreme exercise.
5. WALKING improves both muscle tone and strength. It tones and strengthens your hips, thighs, stomach and buttocks and will help your body look sleek and firm. Illustration I Shows you the main muscle groups used in walking.
6. WALKING is the best cardiovascular workout. It conditions the heart: the heart becomes stronger and it pumps more blood with each beat. It needs to do less work, so it lasts longer. Walking lowers blood pressure and raises HDL (good cholesterol)
7. WALKING is the easiest way for all the family to keep fit.
Why? Because everyone can do it, it’s cheap and it’s no-competitive. It helps you spend time together-to get fit, lose weight and to talk, the family that walks together talks together.
8. WALKING is an injury-free way for the over 50s to keep fit. Walk longer; live longer, Because walking is a low-stress exercise, almost anyone can begin to walk at any age providing they begin slowly and build up frequency and intensity,
9. WALKING is the ideal way to relieve stress. You will find that the psychological benefits of walking become as important to you as the fitness and weight loss benefits. Walking is an ideal way to relax, to re-energies, to ‘burn away’ the effects of stress.
10. WALKING produces a variety of important health benefits. Walking can help with back pain, osteoporosis, respiratory problems, diabetes, arthritis, cardiac rehabilitation and a variety of other health problems.
Remember, joggers may start out faster than walkers, but like the hare in Aesop’s fable, they start off at a cracking pace and exhaust themselves long before their competitors, while the slower tortoise walks past them to the winning post.
So walk, don’t run, to tell your friends and family about the benefits of aerobic fitness walking.
In which we take the wrong turning
Before we have learned to walk
If you want to lose weight, tone up your body and get slim; If you want to watch the pounds drop away and have more. Energy and vitality than you have ever had before; if you want a simple way to get fit for your life-then Walk Slim is for you.
Easier than jogging, swimming or dance aerobics, man-kind’s simplest way of getting around is quickly becoming the easiest and most effective way for most people to lose weight and get fit. Almost a ‘forgotten art’, walking is fast becoming the exercise of the 90s – and anyone can do it, young and old.
During the past ten years walking has been at the forefront of a fitness revolution that has swept America. It has become known as ‘the quiet revolution’. Walking for fitness or ‘fitness walking’ has Now replaced jogging and is the most widely practiced aeries used by more than 70 million Americans to get fit, stay slim and beat stress.
Suddenly, fitness walking is the most popular and fashion-able exercise to be seen doing. Cher, Arnold Schwarzenegger and even ‘go for the burn queen’ Jane Fonda are all fitness walkers.
Experts are now beginning to caution against the effects that jogging has on the body. ‘You can’t use running as a life=time exercise. The body was built for running,’ says Gary Yanker, a walking expert. Biomechanical studies show that your feet pound the ground with 3-4 times your body weight when jogging compared with only 1-1.5 times your body weight when you walk. This makes walking a safe and almost injury-free aerobic exercise for people of all ages.
According to the World Health Organization, ‘A walker loses weight, lowers cholesterol, reduces condition associated with hypertension, slows ageing and the balance, strengthens bones and increases stamina.
The founding father oh the medical profession, Hippocrates, said that walking is the best medicine. Now, 2500 years later, fitness walking is a ‘best exercise’ recommended in more than 40 medical studies by exercise physiologists, biomechanical experts, cardiologists, chest experts, obesity experts and stress experts.
The message is simple: fitness walking-brisk aerobic walking- is the easiest, cheapest and most accessible way for most people to get fit for life. There is nothing difficult or faddish about walking, so it appeals to people of all ages. It keeps you slim, it helps beat stress- and it’s fun.
You may have tried other fitness and weight loss routines and failed, but this time you are going to succeed. This time you’re going to watch the pounds fall away forever. This time you are going to be a winner.
Tired of diet and exercise fads that don’t work? Well, say goodbye to failure and hello to sweet, glorious success. The Walk Slim Diet plan will shift those unwanted pounds, tone and trim you. It will give you more energy and vitality than you’ve ever had. It’s easy and it works. No matter how much weight you want to lose, walking and The Walk Slim Diet will work for you.
Because walking works wonders.
Fitness-It’s Got to be Fun
We must walk before we run
GEROGE BORROW
In June 1992 the National Fitness Survey was published by the British Health Education Authority. The survey was carried out to assist the UK Government in developing policies and targets for increasing the activity and fitness of the population and to increase individual awareness of the benefits of ‘active living’. The survey confirmed that the British are get-ting fatter, lazier and unhealthier:
• 48 per cent of men 40 per cent of women are over-weight
• Nearly one third of men and two thirds of women find it difficult to walk at
3 mph up a gentle 1 in 20 slope without suffering breathlessness and fatigue
• For many women aged between 55a and 64, walking on level ground form longer
than a few minutes is circulatory diseases related to lack of exercise
• Some 70-year-old men are fitter than their 17-year-old granddaughters
The British are spending more time in their armchairs than exercising (other surveys show that some people are spending as much as 25 hours a week watching TV). Although 80 per cent of British people express a strong belief in the value of exercise, only a minority do anything about it.
‘Modern living has taken much of the energy out of our lives and we need to find ways of putting it back,’ said Dr Jacky Chambers, director of public health at the Health Education Authority.
And one of the key messages of the survey was for people to ‘take longer walks more often and more briskly’
Several studies worldwide show that least active among us are twice as likely to have a heart attack as the most active.
In the USA, a sedentary lifestyle is now considered so bad for you that the American Heart Association now lists it as a major ‘risk factor’ on a par with high blood cholesterol, high blood pressure and cigarette smoking. And the exercise most recommended to get fit, lose weight and reduce the factors that contribute to heart disease is brisk walking.
If exercise is so important in controlling our weight and in maintaining fitness and health, why is it so few people succeed in keeping it up? After all, the Fitness Survey found that 80 per cent of people expressed a strong belief in the value of exercise to health and fitness.
Before we answer that, we would like to remind you of a well-known story. Do you remember those wonderful children’s classics, Alice in Wonderland and through the looking Glass? Do you remember the bit when the Red Queen seized Alice by the hand and dragged her faster and faster through the countryside, but no matter how fast they ran, they always stayed in the same place, and Alice saying: ‘It takes all the running you can do to keep in the same place’?
A familiar story - yes?
For many of us, exercise is a bit like this. No matter how much we exercise we never seem to make any progress. It’s the yo-yo fitness syndrome: you yo-yo up and down between one exercise routine and another trying to find one that works for you and that can keep up.
Unfortunately, the statistic speak for themselves: 25 per cent of people starting out on fitness programmes today will give them up within a week; 60 per cent of those starting our on jogging programmes today will drop out or burn our within three months. Yet many of those same people will be back at it within a few months and they will be trying exercise bikes, aerobics, swimming, rowing, skipping and so on. Like yo-yo dieters, they will yo-yo up and down from one activity to another and each time they will fail.
Why? Because they’re not having any fun.
Five years ago we weren’t having any fun! When it came to exercise that is.
WALKING is a natural, healthy expression of the human body.
1. You body is built for walking- it’s ultimate exercise machine. Walking helps you restore rhythm and balance to your life: it makes you fit, healthy and wholie.
2. WALKING is easy, safe and inexpensive. Walking really can’t be easier to do – after all, you’ve been doing it since you were a year old. And it’s safe and almost injury-free. All you need is a pair of comfortable walking shoes.
3. WALKING is aerobic. It is the easiest aerobic exercise and will give you all the aerobic benefits of jogging, swimming, aerobic and more extreme exercises- stamina, endurance and cardiovascular fitness.
4. WALKING is the perfect exercise for weight loss. It is the best way to burn calories and increase your body’s ability to burn fat. It allows you to work – out longer and burn more total calories than if you were working out too hard with more extreme exercise.
5. WALKING improves both muscle tone and strength. It tones and strengthens your hips, thighs, stomach and buttocks and will help your body look sleek and firm. Illustration I Shows you the main muscle groups used in walking.
6. WALKING is the best cardiovascular workout. It conditions the heart: the heart becomes stronger and it pumps more blood with each beat. It needs to do less work, so it lasts longer. Walking lowers blood pressure and raises HDL (good cholesterol)
7. WALKING is the easiest way for all the family to keep fit.
Why? Because everyone can do it, it’s cheap and it’s no-competitive. It helps you spend time together-to get fit, lose weight and to talk, the family that walks together talks together.
8. WALKING is an injury-free way for the over 50s to keep fit. Walk longer; live longer, Because walking is a low-stress exercise, almost anyone can begin to walk at any age providing they begin slowly and build up frequency and intensity,
9. WALKING is the ideal way to relieve stress. You will find that the psychological benefits of walking become as important to you as the fitness and weight loss benefits. Walking is an ideal way to relax, to re-energies, to ‘burn away’ the effects of stress.
10. WALKING produces a variety of important health benefits. Walking can help with back pain, osteoporosis, respiratory problems, diabetes, arthritis, cardiac rehabilitation and a variety of other health problems.
Remember, joggers may start out faster than walkers, but like the hare in Aesop’s fable, they start off at a cracking pace and exhaust themselves long before their competitors, while the slower tortoise walks past them to the winning post.
So walk, don’t run, to tell your friends and family about the benefits of aerobic fitness walking.
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